Katie Klumper spends all day advising chief marketing officers. The founder and CEO of Black Glass, a CMO consulting firm in New York City, says that with the climate of economic uncertainty from tariffs and supply chain shifts, marketing teams are feeling the pressure to drive revenue and cut costs. That mandate has led many teams to turn to generative AI. “Right now, growth is top of mind, and AI can be an enabler of it,” says Klumper.
To understand how chief marketing officers are harnessing generative AI both for their own day-to-day tasks and across their teams, Inc. spoke to nearly a dozen top CMOs across different industries and company stages. Here are their best strategies for getting the most out of AI.
Track the competition
Rebecca Biestman, the CMO of Guild, a Denver-based company that provides skilling platforms for employers, uses AI to benchmark her team’s strategy against other marketing teams in the B2B technology sector.
“What other marketing teams are doing? How other marketing teams are spending? AI has been very helpful to gather a lot of that,” says Biestman, who oversees a team of about 70 people. “We are able to pull from a lot of earnings reports, and … literature coming out of the investors.”